This page is dedicated to the memory of Ron Schiffer, our founder and friend. Ron passed away October 2, 1997 in Astor, Florida. He was doing what he enjoyed so much about his winter home, taking a boat ride. He was found in his boat on the St. Johns River with one hand on the wheel and the other on the throttle. This seemed appropriate for someone like Ron who loved motorsports so much.
Working with his father, he started his career at the Studebaker factory in South Bend. Ron then relocated to join a
Chevrolet dealership in Plymouth where he worked first as a parts manager and subsequently as service manager. Later, in Fort Wayne, he helped to open a new American Motors dealership, giving him the experience to become a service representative of American Motors Sales Corp. Wanting to get off the road, he opened his own used car lot in Fort Wayne in 1972.
"Terri and I always had mini bikes and off-road vehicles as children. Dad liked to play with motor toys even more than
we did. Our garages were filled with boats, snowmobiles, motorcycles and assorted race cars", Charlie recalled. When&
you have a passion for playing like Ron did, it’s easy to see why his final career move led him to Warsaw and the
founding of Lake City.
Owning Lake City allowed Ron to do almost all of the things he enjoyed. “For Dad it was a dream come true, Charlie
said. In the motorcycle business, he was able to have it all... the love of the sport as well as the opportunity to do
business with customers who soon became friends. "He loved sharing good times with friends and probably could have
had a career as a tour guide. He had a knack for knowing great places to take a group of motorcycle riders for an
adventure", Charlie said.
His compassion, sensitivity and sense of humor have given all of us at Lake City a foundation on which to build.